fashshot.com
020 7267 0700
from still life specialists
to fashion experts

We have the most experienced team of dedicated digital Product and Fashion photographers in the UK. From a carton to the catwalk, we have the creative and technical expertise to offer you consistent high quality digital and film photography.

The Team's devotion to creativity, service and quality has helped make us the UK's hottest spot for digital product and fashion photography. As a centre of excellence, we even have major companies with their own in-house studios and photographer teams hire us to give internships to their photographers.


Lee Friend - Founder, Director & Executive Producer

Lee Friend"Lee Friend, founder and executive producer of Fashshot.com, is the most experienced e-commerce fashion producer for stills photography and video in the UK.

A former vice Chairman of the Association of Photographers, Advertising photographer, Pop Promo, documentary and feature film producer , Lee was the first major British producer to develop and use video & 360 fashion imagery online. A confidant to major players in online clothing retail, Lee’s deep knowledge of online shopping, fashion retail and photography, places him as the most trusted authority in online product imagery.

An early industry pioneer, Lee has been at the heart of etail since the 1990’s, successfully seeing his business through the dot.com boom, to now, where Fashshot manages the largest retail studios in the UK. Chosen for its flawless logistics and technical capabilities, as much as its professional high quality photography, Fashshot is a first stop for Britain’s major fashion shops moving into etail, along with online only stores. Chosen by 12 high street retailers for launch projects, Fashshot is trusted to excel in photography and video production at critical times.

Lee’s business acumen has been recognised by retail bosses who involve him in commercial decision making with regards to e-commerce imagery. Lee is often featured in business publications Drapers, Retail Week and Internet Retailing, as well as being named as one of the Online Fashion 100."

Leon Bailey Green - Online Fashion Journalist, Retail Consultant & Blogger

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